I'm Sara, born and raised in Tehran and now based in London/New York.

I started my career as a Fashion Designer, spending some years designing womenswear and kidswear, then gradually pivoted to Graphic Design and pursued what I love doing the most!

Having lived and worked across different industries and cultures, I bring an open mind to my approach, I stay curious, adaptable, and always want to learn.

Absolutely love working with teams to shape ideas into thoughtful design – asking broader strategic questions, making sure the design actually works for the people using it and the business behind it.

Outside of design, I’m paddle-boarding on the River Wey, doing pottery at the CAC, or playing backgammon!