I’m Sara, born and raised in Tehran, now splitting time between London and New York.

I started in fashion (womenswear, kidswear) and drifted – happily – into graphic and brand design.

Having lived and worked across different industries and cultures, I stay curious, adaptable, and always want to learn.

Absolutely love working with teams to shape ideas into thoughtful design – asking the annoying but broader questions, making sure the design actually works for the people using it as well as the business behind it. 

Outside of work, you’ll find me paddle boarding on the River Wey, throwing clay at the CAC, or losing/winning at backgammon. (Culturally inevitable)